Researching and Analyzing Music Videos

The first video I analyzed was by Justin Bieber and the song was 'Beauty and a beat', this video is a performance based video, it mainly consists of Justin singing, dancing and walking with the camera. This video is written and directed by Justin Bieber himself and for the video it is completely done by a hand held camera, which makes it more unsteady during the music video. All the jpeg images I've got are from YouTube.

This is the start to the video, it shows some writing saying where the video has come from.

The video is based in a water park, it has hundreds of people in it doing many different activities like swimming and dancing. The lyrics to this song match up with the video quite well, the main part of the song, the chorus and the verse just before it go like this:     

'We gonna party like it's 3012 tonight
I wanna show you all the finer things in life
So just forget about the world, we're young tonight
I'm coming for ya, I'm coming for ya

Cause all I need
Is a beauty and a beat
Who can make my life complete
It's all about you,
When the music makes you move
Baby, do it like you do'

These lyrics go with the visuals, because during the video at these parts Justin Bieber is dancing and pointing at the camera, he's trying to be direct with the audience and more intimate.

The music and the visuals also match, because he dances in tune with the music, also there is a lot of close ups and mid shots of the artist because of the style of how the video is produced

In the video there is a lot of jump cuts from different shots from all the filming and creating the video:for example from the picture above to a clip of swimmers surrounding Justin below