How a music video makes a persona

All these screen shots are from Justin Bieber's videos from the year 2009 to 2013, each of these videos helped build Bieber into the superstar he is today, these videos give an image of what he is like to his fans and these videos make him more popular.

This screen shot is from Justin Bieber’s first ever video, this sold over 137,000 copies when it first released, when this video was released it gave people an image of this brand new young star with an amazing voice, he was shown as sweet, lovable, irresponsible and childish. His audience for this would be boys and girls aged 9-15.

One of the most viewed videos on YouTube of all time is Justin Bieber feat Ludacris – Baby, it has over 800 million views, this was the video that created all the Hype over Justin Bieber, his fan base became bigger and his name was becoming well known all around the world. In this video he is shown as loving and he is normal just like every other teenager, because the video shows him following and dancing with a girl because he ‘loves’ her and this matches the song.

In March 2011, Justin Bieber released a song called ‘That Should Be Me’ feat Rascal Flatts, this showed a brand new side to Justin Bieber and it showed him as older and more mature, with the new haircut and working with a band like Rascal Flatts, you wouldn’t normally associate the two to work together, because of age and styles of music.

In August 2012, Justin Bieber released ‘As Long As You Love Me’ feat Big Sean, this got over 100 million views on YouTube, this new video shows him wanting to be with this girl and her dad doesn't want that to happen, he ends up being beaten up and this matches the song and changed his persona once again. He is portrayed in this video as more manly, grown up and changed from the past Justin Bieber.