Target Audience and Research

Before I start to create my music video, I need to do some in depth research into my target audience, I need to find out specific things such as Gender, Age Range, Favourite Genre, Artists they like, music videos they enjoy and what they look for in a music video. I will be interviewing students around school and in the public to get my results.

My target audience:

• Gender - Female 
• Age - 13-20
• Favourite Genre - Pop

I asked these questions to 30 people around school and in the public and these were the results that I got.

What is your gender?
Male - 13
Female - 17

What is your age?
13 - 0
14 - 2
15 - 2
16 - 5
17 - 13
18 - 4
19 - 3
20 - 1

Who is your favorite pop male artist?
Justin Bieber - 7
Ed Sheeran - 4
Bruno Mars - 5
Michael Buble - 4 
Justin Timberlake - 10 

Who is your favorite pop female artist?
Taylor Swift - 9
Miley Cyrus - 6
Rebecca Black - 0
Selena Gomez - 2
Beyonce - 13

What aspect of a music video do you find most appealing? 
Dancers/Dancing - 4
Artist Focus - 12
Scenery/Location - 6
Story/Video Focus - 8 

What type of music video do you enjoy the most? 

Story - 11

Performance - 14

Concept - 5 

 

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Evaluation:

After collecting the results of various people from school and in the public, I've found out that the majority of my target audience, females between the ages of 15-19 enjoy a male pop singer and enjoy videos what focus either on the artist or on the specific story.