Target Audience and Research

Before I start to create my music video, I need to do some in depth research into my target audience, I need to find out specific things such as Gender, Age Range, Favourite Genre, Artists they like, music videos they enjoy and what they look for in a music video. I will be interviewing students around school and in the public to get my results.

My target audience:

• Gender - Female 
• Age - 13-20
• Favourite Genre - Pop

I asked these questions to 30 people around school and in the public and these were the results that I got.

What is your gender?
Male - 13
Female - 17

What is your age?
13 - 0
14 - 2
15 - 2
16 - 5
17 - 13
18 - 4
19 - 3
20 - 1

Who is your favorite pop male artist?
Justin Bieber - 7
Ed Sheeran - 4
Bruno Mars - 5
Michael Buble - 4 
Justin Timberlake - 10 

Who is your favorite pop female artist?
Taylor Swift - 9
Miley Cyrus - 6
Rebecca Black - 0
Selena Gomez - 2
Beyonce - 13

What aspect of a music video do you find most appealing? 
Dancers/Dancing - 4
Artist Focus - 12
Scenery/Location - 6
Story/Video Focus - 8 

What type of music video do you enjoy the most? 

Story - 11

Performance - 14

Concept - 5 

 

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Evaluation:

After collecting the results of various people from school and in the public, I've found out that the majority of my target audience, females between the ages of 15-19 enjoy a male pop singer and enjoy videos what focus either on the artist or on the specific story.

My song choice

The 1975 - Hearts Out 

This is the song I will be using for my music video. To this date there is no official music video for this song, which makes it easier because there will be no comparisons when judging my music video. The song is about a boy/man who is in love with a girl/woman, the lyrics are:

Rushing in a small town
I forgot to call you
I'm running low on know how
With this beat I made for two

Cause I remember that I like you
No matter what I found
She said, "It's nice to have your friends round
But we're watching the television with no sound"

It's just you and I tonight
Why don't you figure my heart out?
It's just you and I tonight
Why don't you figure my heart out?

Push your lack of chest out, look at my hair
Gotta love the way you love yourself
Your obsession with rocks and brown
And fucking the whole town's
A reflection on your mental health

Cause I remember when I found you
Much younger than you are now
And once we started having friends round
You created a television of your mouth

It's just you and I tonight
Why don't you figure my heart out?
It's just you and I tonight
Why don't you figure my heart out?

You got something to say?
Why don't you speak it out loud, instead of living in your head?
It's always the same.
Why don't you take your heart out, instead of living in your head?

It's just you and I tonight
Why don't you figure my heart out?
It's just you and I tonight
Why don't you figure my heart out?

The song has a very late 80s feel to it, a very retro beat. The main chorus of the song... "It's just you and I tonight, why don't you figure my heart out?" - Which shows the main part of the song is the guy and the girl trying to get on with eachother.