In today's charts and in the music industry, pop is one of the largest music genres, a high percentage of the official charts are full of pop artists, some example of these chart topping pop artists are: Bruno Mars, Jason Derulo & Taylor Swift The first artist from the Pop genre to analyze is Bruno Mars: He is an incredibly successful artist, awards wise, he has won, an American Music Award for Favourite Pop Artist, Billboard award for best radio song, A Brit award for best male artist, An Echo Award for Best International Pop Artist, A Grammy Award for best performance and the list goes on with also tons of nominations for awards... The reasons he is so popular besides his singing, is from his music videos, his first ever video 'Just The Way You Are' was an incredibly successful music video, it got over 300,000,000 million views on YouTube, because it was a new style of music video.
The video consisted of Bruno Mars moving around this tape to create a photo or a moving image of himself or the girl he was talking about, his videos are one reason he is successful because they are so diverse and different to the norm of pop videos. The second artist from the Pop genre to analyze is Jason Derulo: He has won a teen choice award for best RnB/Pop album and he has over 500,000,000 Million YouTube views. The reason he is successful is because of his music videos as well as his talent, his music videos really help him promote himself because they are very specific and direct to his target audience, most of his videos include some sort of love story or a video with just women... Everywhere. He is a incredibly talented dancer as well which also attracts people to watch him.
The third artist from the Pop genre to analyse is Taylor Swift: Taylor Swift is an incredibly successful artist, she has won 7 Grammy's, 11 American music awards, 12 Billboard awards. 3 MTV music awards, 4 People's choice awards and 18 Teen choice awards. The reason Taylor Swift is so successful is because of her unique music style, she brings country and pop together and it was targeted at a niche audience which then spread to millions and now she has a huge fan base.
Before I start my music video planning I need to consider the possibilities of what music genre I want to undertake, so I'll explore 2 types which I am most likely to do and see what are the typical conventions associated with these two types of music genres. Ideas for music genre: Pop - music of general appeal to teenagers; a bland watered-down version of rock'n'roll with more rhythm and harmony and an emphasis, normally, on love Rap - astyleofpopularmusic,inwhichan insistent, recurring beat patern provides the background for rapid, slangy, and often bostful rhyming pattern by a vocalist or vocalists Why these genres? I chose pop music as one of my ideas because it is one of the most popular types of music genre in the world and would be easier to create a music video for this because of so many music videos that have been published under the pop music genre. I also chose rap because it's very upbeat and would be a lot of fun to create a video for such a wide range and diverse music genre. My chosen music genre: POP Pop music video to analyse: Selena Gomez - Come & Get it This is a very stereotypical pop music video, it involves a lot of dancing and mainly focused on the artist Selena Gomez, it has a very up beat, with some Indian cultured theme with it, this is a good music video because it has a lot of jump cuts from different scenes of dancing, singing and a mixture of the two, it's set in a very remote area with mountains and green fields. The video shows off a sexual side to the artist and helps put the idea or the image of the song across a lot easier because of the way it is filmed.
My second pop music video to analyse: Justin Bieber - Boyfriend This video consists of Justin Bieber dancing, singing and is filled with lots of barely dressed women and lots of nice, expensive cars to attract a younger audience, which pop videos are normally aimed at, it is a very upbeat song. This is a good music video because it matches the lyrics and the visuals extremely well and it gives me inspiration for my music video because of the style it is filmed in, there are lots of cuts from dancing to singing and then driving, it attracts boys and girls of an certain age because of how it is filmed.
